Social Media & Beauty Industry
Ever since Internet was introduced to the world, receiving so much information from all around the world has became a social norm.
After Internet’s global boom, the social media era has began as soon as fast technology (such as smartphones) improved year after year.
Today in the year of 2020, we depend on social media so much that “Influencer” or “Youtuber” became a legitimate occupation. Not just in the U.S. but all around the world.
When it comes to talking about cosmetic and beauty products online, there are going to be a lot of different opinions from a lot of different people. Cosmetic products are not easy to review in a broad way and satisfy everyone due to its sensitivity. Visuality is the key for reviewing cosmetic products on social media.
Video hauls, reviews or unboxing reviews for different products definitely grabs many viewers’ attention quickly.
IPSY(monthly bag/box subscription service) has their social media game on point.
They are on Instagram, Youtube, Twitter, Facebook and Pinterest to promote and market their brand.
Product reviews always get the most attention from the followers because it gives the honest opinion about the product by using the product in a video.
BMINE is also active on Instagram.
We announce Sales or Events for our followers to know and we re-post our follower's post when they upload BMINE products on their account as a review.
When there is an event, we announce discount code on Instagram first and then the website so followers can get the news faster.
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